Let’s forge a partnership that drives your startup towards global recognition while contributing to a greener and more connected world.
Embrace the power of collaboration with Toyota, and together, we’ll create a brighter, more innovative future.
This is your opportunity to make history with us.
Toyota Open Labs is designed to efficiently connect innovative startups with the right resources and experts within the Toyota ecosystem. Our goal is to accelerate the development and implementation of breakthrough solutions to drive the future of mobility and contribute positively to society.
The program begins by gathering innovation needs from across Toyota’s many divisions, from research to manufacturing to sales and beyond. These challenges span our five focus areas of energy, carbon neutrality, circular economy, smart communities, and mobility for all.
With clear business needs defined, we open a call for startups to apply, searching for cutting-edge technologies and business models that could help meet those challenges. Our team carefully reviews each application to select the most promising candidates.
Selected startups are then quickly matched with the relevant Toyota business units and experts to further explore the potential for collaboration. We believe that fast, effective matchmaking is critical to successful startup-corporate engagement.
Once a strong mutual interest is established, Toyota Open Labs facilitates opportunities to develop Proof of Concepts (POCs), pilot projects, and commercial agreements. A key benefit for startups is the potential to scale their solution across multiple areas of Toyota’s global organization for maximum impact and business growth.
Throughout the process, startups receive support and mentoring from Toyota experts in areas like engineering, product development, manufacturing, supply chain and business planning. Promising collaborations are showcased at internal and external demo day events to facilitate further connections and investment opportunities.
Call for Startups
Admissions
Toyota Open Labs offers several ways to engage with startups depending on the business need and technology fit. Potential collaboration models include:
Toyota and the startup work together to advance and customize a solution, with Toyota providing resources like facilities, expertise and equipment.
Toyota and the startup test and validate a solution at an accelerated pace in a real-world environment to assess viability and value.
Focused implementations to further prove out a solution and identify improvements before a full rollout.
Startups become a vendor to Toyota, integrating their solution into the company’s products, processes or services.
Long-term collaboration agreement which may include joint development, licensing of IP, and go-to-market support from Toyota.
Potential funding from Toyota’s Woven Capital venture arm for startups with strategic fit and compelling financial prospects.
Review our Frequently Asked Questions and complete our online form for your chance to join our next cohort of innovative startups.
Toyota Open Labs is an open innovation platform that unites startups with business units across Toyota ecosystem, to scale innovation and lead the market into the next phase of mobility. The programme will power Toyota’s transformation to a mobility company by deepening its expertise across energy, hydrogen ecosystem, the circular economy, carbon-neutral technologies, smart communities and mobility-for-all initiatives. Supporting business units include Toyota Motors Europe, Toyota Tsusho Europe, KINTO Europe, Woven Capital and Toyota Mobility Foundation.
We look forward to receiving proposals from ambitious innovators who meet the the following requirements:
Toyota Open Labs seeks innovative startups that support these goals across six key categories:
Toyota’s participating business units (Toyota Motors Europe, Toyota Tsusho Europe, KINTO Europe, Woven Capital, and Toyota Mobility Foundation) will collaborate with participating startups and provide strategic counsel throughout the program, with exposure to insights from the world’s largest automaker and leaders from global markets. Each participant will receive development funding, as well as the opportunity to showcase its technology at the Demo Day in September/October 2025
Applications for this cohort will run until the 20th of December, selected companies will be informed in February 2025, and we plan the Demo Day in September/October 2025.