Open Innovation

Toyota Open Labs is an open innovation platform bringing together startups with business units across the Toyota ecosystem, to scale innovation and lead the market into the next phase of mobility.

We believe that the future of mobility will be shaped by collaboration and innovation. We are committed to working with startups, researchers, and entrepreneurs to develop new technologies and solutions that will make a positive impact on society.

“Toyota Open Labs gives us an opportunity to think like a startup, to be willing to break the mold and challenge the status quo.”

Sandra Hernandez

Manager, Inventor Ecosystem

Woven City

“Toyota Open Labs gives us an opportunity to think like a startup, to be willing to break the mold and challenge the status quo.”

Sandra Hernandez

Manager, Inventor Ecosystem

Woven City

Empowering Innovation for a Sustainable Future

Global Reach

Leverage Toyota’s extensive global presence and industry leadership.

Resource Access

Gain access to Toyota’s state-of-the-art facilities, technologies, and research capabilities.

Expert Guidance

Collaborate with leading experts and engineers from Toyota to refine and develop your innovations.

Investment Opportunities

Benefit from Toyota’s commitment to investing in innovative startups and technologies.

Toyota Open Labs is an extension of Toyota Motor Corporation, a global automotive manufacturing and innovation leader. With over 80 years of experience, Toyota provides unparalleled resources, expertise, and a vast network to support and accelerate the development of cutting-edge mobility solutions.

We are backed by Toyota’s resources and global reach, and we are committed to fostering a collaborative, innovative, and forward-thinking environment. We believe that by working together, we can achieve great things.

We are looking for partners who share our passion for innovation and who are committed to making a difference.

A Truly Collaborative Environment.

The Toyota Way

At Toyota Open Labs, we cultivate a culture that values collaboration, innovation and forward-thinking. Our environment is designed to support and inspire the brightest minds in the mobility sector, encouraging them to push boundaries and explore new possibilities.

We embrace diversity and inclusion, ensuring that all voices are heard and valued. Our community is open to innovators from all backgrounds and disciplines.


We believe that the best ideas come from working together. Our platform provides a space where diverse teams can collaborate, share knowledge and co-create innovative solutions.


We are dedicated to fostering an atmosphere of continuous improvement and creativity. We encourage our partners to think outside the box and pursue groundbreaking ideas.


Our platform is built on support and mentorship. We provide our partners with the resources, guidance, and encouragement they need to overcome challenges and succeed.


We are committed to developing solutions that promote sustainability and address global environmental challenges. Our initiatives aim to reduce our carbon footprint and contribute to a more sustainable future.

Steering Committee Members

New Business Toyota Social Europe
Portfolio Success Manager – Woven Capital
Lorem ipsum
Lorem ipsum
Social Impact – Toyota Europe and TOL
Lorem ipsum
Product Marketing – Toyota Motor Europe
Partner – Woven Capital
Strategy Manager
Manager – Toyota Mobility Foundation


Head of Innovation and Technology Management
VP of Product Strategy and Marketing at Toyota Europe
Sustainability and ESG – Toyota Europe
Marketing Director – Woven Capital
Founding Managing Director – Woven Capital
VP of Circular Economy and Energy Business
Director – H Farm


Toyota Motors Europe aims to produce 'Happiness for All' through the pursuit of 'Mobility for All'. We are committed to building a unique partner ecosystem for a future society in harmony with nature. Our focus is on applying and sharing our know-how to benefit people, the community, and the planet to build a better tomorrow. Through our commitment to quality, continuous innovation, and respect for the planet, we aim to exceed expectations and generate happiness for all.
As the $800 million investment arm of Toyota Motor Corporation, Woven Capital aims to broaden Toyota's global reach and accelerate innovation by investing in exceptional growth-stage ventures. We share a common goal with Toyota: to discover and develop groundbreaking technologies that will help people all over the world lead happier, healthier, richer lives.
KINTO is Toyota's new global mobility services brand, dedicated to providing better mobility for everyone through a portfolio of convenient, smart, and reliable transportation solutions. The word KINTO means 'flying cloud' in Japanese, inspired by a popular legend where a magical cloud takes you wherever you want to go, regardless of time and place.
Toyota Tsusho Systems Europe, part of the Toyota Tsusho Corporation established in 1948, has been building a global sales network for over half a century. As the only trading company of the Toyota Motor Group, we engage in a wide range of businesses, from trading and manufacturing to retail and services, throughout the world.
Established in August 2014, the Toyota Mobility Foundation (TMF) supports the development of a more mobile society where everyone can move freely. TMF underscores Toyota's commitment to continuous improvement and respect for people, utilizing our expertise and technologies to support strong mobility systems and eliminate disparities in mobility. Our programs align with the UN Sustainable Development Goals (SDGs) to address mobility issues worldwide.

Interested in Participating?

Review our Frequently Asked Questions and complete our online form for your chance to join our next cohort of innovative startups.